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We Build Businesses, Not Just Websites

Who We Are

Flaneur is a Singapore-based digital marketing agency that blends design, strategy, and technology to help businesses grow sustainably.

We started with a simple belief – digital marketing should make running a business easier, not more complicated.

Our team combines the experience of a serial entrepreneur, seasoned marketing managers, and results-driven strategists who have helped launch and scale businesses across diverse industries.

From SMEs finding their footing to established brands ready to evolve, we build digital foundations that drive visibility, credibility, and conversion.

Our Vision

To make digital transformation accessible, practical, and profitable for every business. We believe every brand deserves a professional online presence that grows with it. Our vision is to help businesses embrace technology confidently and use it as a tool for long-term success.

Our Mission

To simplify marketing through smart design, automation, and data-driven strategy. We aim to help businesses spend less time managing tools and more time doing what they love. From SEO-ready websites to AI-assisted campaigns, everything we create is built to deliver clarity, efficiency, and measurable growth.

Our Values

At Flaneur, we believe in clarity over complexity, ensuring that every strategy is easy to understand and built with purpose. We operate with a growth mindset, treating every challenge as an opportunity to learn and improve. Integrity is at the core of how we work - we’re transparent, reliable, and committed to delivering what we promise. Above all, our creativity always serves a purpose: to help businesses grow, connect, and make an impact online.

We don’t just build websites - we build systems

that help businesses work smarter, grow faster, and make a lasting impact.

Why Choose Us

We know what it’s like to be on the client side – juggling sales, service, and marketing all at once.
That’s why we built an agency that acts like an extension of your team, not just another vendor.

Strategic Conversations

Every business is different - and your marketing strategy should be too. We take time to understand your goals, industry, and audience before building anything. Instead of forcing templates or trends, we create custom strategies that make sense for your brand and your stage of growth.

Open Communication

You’ll always know where things stand. We provide regular updates, realistic timelines, and honest feedback - so there are no surprises along the way. Our clients appreciate that they can reach us directly, and we respond with clarity and solutions, not confusion.

Hands-On Collaboration

We don’t just hand off deliverables - we build with you. Our team works closely with your internal staff, guiding you through decisions and explaining our process so you always stay in control. From strategy to execution, we’re invested in making sure your project succeeds.

Long-Term Mindset

We measure success beyond the launch date. Whether it’s maintaining your website, refining your SEO, or planning your next campaign, we aim to build lasting partnerships that evolve with your business. We grow when you grow - and that belief shapes everything we do.

Our Approach

We don’t believe in overcomplicating things. Our process is built around strategy, transparency, and measurable growth – keeping you informed and involved at every step.

1. Discover

We start by getting to know your business, goals, and audience inside out. Through discovery meetings and brand audits, we identify challenges, opportunities, and the metrics that matter most - setting the stage for a strategy that actually aligns with your business objectives.

2. Strategise

Every great outcome begins with a solid plan. We translate insights into actionable digital strategies - from website architecture and SEO roadmap to campaign flow and automation setup - ensuring every decision serves a purpose.

3. Create

Our creative process focuses on clarity, conversion, and brand consistency. We design and build websites, campaigns, and content that not only look good but also perform well across every device and channel. Every asset we produce is tested, refined, and ready for real-world performance.

4. Optimise

Once your digital presence is live, we analyse how it performs. From user behaviour to lead sources, we gather data to identify what’s working - and where we can do better. Our team uses insights and AI tools to fine-tune design, content, and targeting for continuous improvement.

5. Grow

Our work doesn’t end at launch. We stay by your side to manage SEO, paid ads, and automation - helping your business evolve as technology and markets change. Whether it’s scaling campaigns or refreshing your site, we’re here to grow together, not just deliver once.

Meet The Team

We’re a growing team of creatives, strategists, and marketers who believe in collaboration and lasting client relationships.

Allison Lin Jia Ling

Allison Lin Jia Ling

CEO
A performance and business coach, serial entrepreneur, and former A*STAR scholar, Allison has worked with MNCs across oil & gas, telco, and FMCG to drive measurable growth and market expansion. As a seasoned leader and mentor, she has coached hundreds of professionals in business development, leadership, and performance improvement. Passionate about mental health, mentorship, and philanthropy, Allison leads with purpose - building businesses that create impact beyond profit.
Kelly Lai

Kelly Lai

Head of Marketing
A data-informed digital strategist who believes every great campaign starts with understanding the customer journey, Kelly has led successful lead generation, appointment, and retention campaigns that strengthened client pipelines and visibility. Known for her love of guerrilla marketing, she combines bold creative thinking with a results-oriented mindset to deliver lasting impact.
Tan Yi Ying

Tan Yi Ying

Digital Marketing Manager
A results-driven marketer who takes a strategic and no-nonsense approach to digital growth, Yi Ying blends SEO, website strategy, and brand design to build high-performing ecosystems that connect with audiences and convert effectively. Analytical yet creative, she ensures every campaign and design decision contributes to measurable results and long-term brand growth.
Priscilla Chua

Priscilla Chua

Marketing Analytics Executive
A sales trainer turned marketing analyst with a sharp eye for both strategy and storytelling, Priscilla balances running her own e-commerce business with raising two kids - bringing resilience, discipline, and empathy into every project she handles. Passionate about digital strategy, data analytics, and public relations, she helps brands uncover insights that drive smarter, more sustainable growth.
Allison Lin Jia Ling

Allison Lin Jia Ling

CEO
A performance and business coach, serial entrepreneur, and former A*STAR scholar, Allison has worked with MNCs across oil & gas, telco, and FMCG to drive measurable growth and market expansion. As a seasoned leader and mentor, she has coached hundreds of professionals in business development, leadership, and performance improvement. Passionate about mental health, mentorship, and philanthropy, Allison leads with purpose - building businesses that create impact beyond profit.
Kelly Lai

Kelly Lai

Head of Marketing
A data-informed digital strategist who believes every great campaign starts with understanding the customer journey, Kelly has led successful lead generation, appointment, and retention campaigns that strengthened client pipelines and visibility. Known for her love of guerrilla marketing, she combines bold creative thinking with a results-oriented mindset to deliver lasting impact.
Tan Yi Ying

Tan Yi Ying

Digital Marketing Manager
A results-driven marketer who takes a strategic and no-nonsense approach to digital growth, Yi Ying blends SEO, website strategy, and brand design to build high-performing ecosystems that connect with audiences and convert effectively. Analytical yet creative, she ensures every campaign and design decision contributes to measurable results and long-term brand growth.
Priscilla Chua

Priscilla Chua

Marketing Analytics Executive
A sales trainer turned marketing analyst with a sharp eye for both strategy and storytelling, Priscilla balances running her own e-commerce business with raising two kids - bringing resilience, discipline, and empathy into every project she handles. Passionate about digital strategy, data analytics, and public relations, she helps brands uncover insights that drive smarter, more sustainable growth.

Ready to Grow With Us?

Let’s create something powerful together

Flaneur is a digital marketing agency in Singapore offering web design, SEO, and brand strategy services to help brands grow with purpose.

Get in Touch

Flaneur is a digital marketing agency in Singapore offering web design, SEO, and brand strategy services to help brands grow with purpose.

Flaneur is a digital marketing agency in Singapore offering web design, SEO, and brand strategy services to help brands grow with purpose.

Get in Touch

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