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Email Marketing in Singapore

The Most Personal Channel in Digital Marketing - Done Right

Email marketing remains one of the most powerful ways to build loyalty and drive sales – when it’s done strategically.

At Flaneur, we help businesses in Singapore turn inboxes into opportunities. From newsletters and promotional EDMs to automated drip sequences, our campaigns are designed to inform, engage, and convert – all while staying true to your brand voice.

Whether you’re nurturing leads, re-engaging past customers, or launching a new product, we’ll help you deliver the right message at the right time.

Our Email Marketing Services

Campaign Strategy & Planning

We begin with clarity - understanding your goals, audience, and desired outcomes. From content calendars to audience segmentation, we craft a strategy that ensures each campaign has purpose and measurable impact.

Email Design & Copywriting

Your emails should look as good as they sound. Our creative team designs visually engaging templates and writes conversion-focused copy tailored to your tone, brand, and campaign goal - whether that’s sales, awareness, or retention.

Automation & Drip Campaigns

We set up automated sequences that guide your subscribers through each stage of the customer journey. From welcome emails to post-purchase follow-ups, we use automation to save time and build consistent engagement.

Performance Tracking & Optimisation

We measure everything - open rates, click-throughs, and conversions - and continually test and refine content, design, and send-times to maximise performance.

Good emails make people pause – great ones make them remember you.

Why Businesses Choose Flaneur

Personalised communication. Predictable results.

Strategy Before Send

Every campaign starts with a plan built around audience intent and business goals.

AI-Enhanced Segmentation

We leverage AI insights to send smarter, more relevant messages that convert.

Design + Copy Synergy

Balanced visuals and storytelling that feel human, not robotic.

Automation That Works

We simplify complex journeys with smart workflows that save you time and boost consistency.

Transparent Reporting

Track performance with clear analytics and actionable insights.

Continuous Improvement Mindset

We track, test, and evolve every campaign to ensure your emails stay engaging, effective, and ahead of changing trends.

Our Process

A structured system for smarter communication.

1. Discover & Plan

We define your objectives, target segments, and messaging pillars. This stage sets the foundation for all strategy, automation, and design decisions.

2. Create & Design

Our team develops tailored templates and compelling copy that align with your brand’s voice. Every email is optimised for readability, mobile responsiveness, and engagement.

3. Automate & Launch

We build automations within your chosen platform - from welcome series to re-engagement workflows - and schedule campaigns for maximum open rates.

4. Analyse & Optimise

After each campaign, we review metrics and audience behaviour to identify what worked and what can be refined. We adjust strategy, design, and timing to continuously improve results.

Frequently Asked Questions

Pricing depends on volume, platform, and campaign complexity. Most businesses invest between S$800 and S$3,000 per month, including design, copywriting, and automation setup. We’ll customise a plan based on your goals and audience size.

Different types of emails serve different purposes. Newsletters build brand awareness, promotional campaigns drive sales, and automated journeys nurture long-term customer relationships. We’ll help you find the ideal mix based on your audience and marketing goals – balancing creativity, clarity, and conversion intent.

Absolutely. We create segmented email workflows that send personalised messages based on user actions, demographics, or interests – ensuring every subscriber gets content that’s relevant and timely.

Not necessarily. What matters more is the quality of your list, not the size. Even with a smaller but well-segmented audience, you can achieve higher open rates and engagement through relevant, targeted messaging.

We track metrics like open rates, click-through rates, conversions, and unsubscribe rates to evaluate performance. You’ll receive clear reports that highlight what’s working, what can be improved, and how to increase long-term ROI.

Ready to Turn Your Inbox Into a Revenue Channel?

Let’s design an email strategy that nurtures relationships, builds trust, and drives results – one click at a time.

We grow when you grow.

Our partnerships are built on trust, transparency, and measurable results – let’s start yours.

Phone

+65 9698 3404

Email

team@flaneur.sg

Address

18 Marina Boulevard Singapore 018980

Flaneur is a digital marketing agency in Singapore offering web design, SEO, and brand strategy services to help brands grow with purpose.

Get in Touch

Flaneur is a digital marketing agency in Singapore offering web design, SEO, and brand strategy services to help brands grow with purpose.

Flaneur is a digital marketing agency in Singapore offering web design, SEO, and brand strategy services to help brands grow with purpose.

Get in Touch

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