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Search Engine Marketing Services in Singapore

Search Engine Marketing That Works Smarter, Not Louder

In a crowded digital space, visibility is everything – but clicks only matter if they convert.

At Flaneur, we help businesses in Singapore reach the right audience at the right time through strategic SEM campaigns on Google Ads.
Our approach combines keyword intent, ad psychology, and AI optimisation to deliver measurable ROI – not just traffic spikes.

Whether you’re launching a new product, generating leads, or scaling your business, we make sure every dollar spent moves you closer to your goals.

Our SEM Services

Google Search Ads

Show up when customers are searching for what you offer. We identify high-intent keywords, craft compelling ad copy, and optimise bids to ensure your ads appear in front of the right audience - at the right time.

Display & Remarketing Ads

Stay top of mind. We design Google Display and remarketing campaigns that re-engage potential customers who’ve interacted with your brand before - turning missed opportunities into conversions.

Conversion Tracking & Analytics Setup

We go beyond impressions and clicks. Our team sets up Google Analytics 4, Tag Manager, and conversion tracking so every campaign is measured against real outcomes - leads, sales, or sign-ups.

AI & Performance Optimisation

We integrate AI tools and automation to fine-tune your campaigns - adjusting bids, testing creatives, and identifying audience patterns for maximum ROI. The result: smarter ads that get better over time.

Good advertising doesn’t interrupt – it connects. Relevance is the real currency of Search Engine Marketing.

Why Businesses Choose Flaneur

Performance-driven. Transparent. Strategic.

ROI-Focused Campaigns

Every dollar spent is tracked, measured, and optimised for tangible business outcomes.

Data Meets Creativity

We blend compelling ad copy with smart analytics to drive conversions, not just clicks.

Transparent Reporting

You’ll always know what’s working through detailed campaign reports and performance dashboards.

AI-Enhanced Optimisation

Our campaigns learn and evolve continuously, powered by machine learning insights.

Tailored Strategy

Whether you’re a growing SME or established brand, we craft SEM strategies that fit your goals, not a template.

Integrated Marketing Support

We ensure your ads, landing pages, and SEO work hand-in-hand for full-funnel performance.

Our Process

From clicks to conversions – made simple.

1. Audit & Goal Setting

We start by reviewing your current campaigns (if any), audience data, and goals. From there, we define clear KPIs - whether it’s increasing conversions, reducing cost per lead, or expanding market reach.

2. Keyword & Audience Research

We conduct in-depth keyword and competitor analysis to find profitable search terms and audience segments that align with your objectives.

3. Campaign Setup & Ad Creation

Our team crafts compelling ad copy, designs visuals (for Display), and configures all campaign settings - ensuring compliance with Google’s best practices.

4. Optimisation & Management

Once live, we continuously monitor and refine campaigns - adjusting bids, testing new creatives, and eliminating wasted ad spend to maximise ROI.

5. Reporting & Insights

You’ll receive regular performance reports highlighting what’s working, what’s improving, and what’s next - so you can make data-backed marketing decisions confidently.

Frequently Asked Questions

Budgets vary depending on your goals and industry competitiveness. Most SMEs in Singapore typically start with S$1,000 to S$3,000 monthly, while larger campaigns may invest more. We’ll help you determine a realistic starting point that balances performance with ROI.

Yes – having a dedicated landing page improves conversion rates dramatically. Unlike a full website, it focuses on one goal and matches your ad message precisely. We can help you design and optimise campaign-specific pages to maximise results.

Absolutely. We can perform a full Google Ads audit, identify areas of wasted spend, and restructure campaigns for stronger performance – without disrupting your current setup.

SEM delivers results faster than SEO – you can start seeing traffic and conversions within days of launching.
However, true optimisation takes a few weeks as data accumulates and campaigns are refined.

Yes. In addition to Google Ads, we manage Meta (Facebook & Instagram) ad campaigns, ensuring your paid marketing strategy works cohesively across channels.

Ready to Launch Smarter Ads?

Let’s turn your marketing spend into measurable business growth.

Start your campaign today

Get in touch and we’ll craft a strategy that delivers the results you want – backed by data, not guesswork.

Phone

+65 9698 3404

Email

team@flaneur.sg

Address

18 Marina Boulevard Singapore 018980

Flaneur is a digital marketing agency in Singapore offering web design, SEO, and brand strategy services to help brands grow with purpose.

Get in Touch

Flaneur is a digital marketing agency in Singapore offering web design, SEO, and brand strategy services to help brands grow with purpose.

Flaneur is a digital marketing agency in Singapore offering web design, SEO, and brand strategy services to help brands grow with purpose.

Get in Touch

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